Clothing group LEI, Inc has partnered with country sensation Taylor Swift to showcase a new line of jeans and sundresses.
Taylor was approaced by LEI because of her good girl image and huge popularity among teens. She is now the face of LEI and is happy to partner with a company that will the carry the line in Walmart, as she does shop there. She goes on to mention that in her hometown of Hendersonville, Tennesse there is a Walmart there open 24 hours and she buys music and other things regularly.
The sundresses, which she had a hand in designing, retail for about $14 and come in a variety of colors and styles. The Taylor Swift sundress line is already available at most Walmart stores.
Swift will also spearhead the Spring and Fall ad campaigns for LEI, which will feature the jeans.
via OK Magazine
Share Taylor With Your Friends:
