Okay, I know. Lame title.
American Greetings has a new partner, and it’s none other than Taylor Swift. We all know how Taylor loves to write personal cards for everyone, including the person who interviewed her. Well, now she takes one step further and design card for everyone. (:
Taylor will join American Greetings as a contributor, she will design greeting cards, stationery, online greetings, etc. Her product will be available sometimes next spring.
American Greetings today announced it’s bringing one of entertainment’s most gifted writers and storytellers to the greeting card aisle! Taylor Swift has partnered with American Greetings Corp. (NYSE: AM) and secured yet another outlet for her creativity—writing greeting cards. The country/pop superstar will create a line of greeting cards, gift packaging, stationery, online photo personalization products and online greetings. Product will begin arriving on store shelves and be available online in spring 2010.
The exclusive partnership provides a new opportunity for Taylor Swift fans and greeting card enthusiasts to connect with the people closest to them through Taylor’s words.
“We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family,” stated Zev Weiss, Chief Executive Officer at American Greetings. “Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same–cards help people express, connect and celebrate these events with the important people in their lives. We believe it’s a natural fit!”
Taylor will be working with American Greetings’ editorial and creative teams to design, develop and create a line of cards and products that reflect and demonstrate not only her personality, but bring her stories and words to life. “ My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards,” Taylor says. “I’ve always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience .”
The new Taylor Swift greeting card collection will be sold through American Greetings’ retailer partners throughout the United States, Canada, Mexico, Australia, New Zealand, the United Kingdom and US military bases worldwide, and online at Americangreetings.com and Photoworks.com.
For more information about American Greetings, visit the official corporate site at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings.
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